This hard-hitting campaign transforms the meaning of familiar drinking and drug phrases by pairing them with the potentially dire consequences of driving under the influence. By redefining these common expressions, we’re encouraging Wyomingites to think twice whenever they hear them—and to always drive sober. 

The serious message is reinforced with arresting headlines and striking scenes embedded with dangerous combinations of driving impaired with drugs and/or alcohol. The result is a campaign that brings the impact of impaired driving to life in a variety of strategic print, digital and video media placements.